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The intersection of marketing automation and CMS platforms raises an important question: does merging the two create a more seamless, tailored experience, or does it confine the platform to a specific industry? Some solutions, like Episerver, have positioned themselves around CMS and personalization, integrating marketing automation to enhance customer engagement. Similarly, certain open-source CMS platforms have attempted to enter this space, though their limited market share raises doubts about their influence in defining the category.
In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Bloomreach’s capabilities. We covered many grounds including where Bloomreach might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Bloomreach.
Background Soundtrack: Away From You – Mauro Somm
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WBSRocks: Business Growth with Enterprise Software and Digital Transformation