The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 069: 5 Key Elements Founders Must COnsider Before Embarking On The Sales Process with Whitney Sales, VP of Sales @ TalentIQ
Whitney Sales is the VP of Sales at TalentIQ, has been involved in bringing products to market and managing high growth sales teams for over a decade. She is the creator of the Sales Method, a strategic framework for launching products, which she used to help three companies earn a place on the Inc 5000 fastest growing companies list. Prior to joining TalentIQ, Whitney held executive positions at Wanelo and SpringAhead and currently serves as a mentor at StartX, Alchemist, and previous guest Acceleprise and a huge thanks to Michael Cardamone @ Acceleprise for the intro to Whitney today.
In Today's Episode You Will Learn:
- How did Whitney make her way into the world of SaaS and more specifically sales?
- What are the 5 key criteria that founders need to consider before embarking on the sales process?
- How specific and targeted should a customer profile be? How many profiles can they have? What are the best questions to determine the optimal customer segment?
- How can founders identify which buyers are innovators? What tools are best for this? Once discovered, how should founders approach these innovators?
- Founders learn about gaps in customer information from selling. So how close should the integration of content marketing and selling be in the early days?
60 Second SaaStr
- What are Whitney's preferred tools for her tech stack?
- What does Whitney know now that she wishes she had known at the beginning?
- Does the proliferation of sales tools make it harder or easier?
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