Agency Blueprint Season 13 | Ep 149 | Building an Authentic Agency with Guillaume Wiatr
Do you show up authentically? What does it mean to be truly authentic in business? How can you ensure your actions reflect your deepest values? When you align authentically with your values, you find renewed energy for growth and other aspects of business.
In this episode of The Agency Blueprint, Guillaume Wiatr joins me to discuss the critical importance of authenticity in entrepreneurship. Guillaume is the creator of Strategic Narrative, the business strategy consulting and coaching methodology for entrepreneurial leaders and professional service firms. Through his company, MetaHelm, he steers experts, CEOs, and leadership teams to build a successful business they love by growing narrative power and the leadership ability to defy the normal when the normal is wrong.
Don’t miss this episode to learn about creating an authentic business narrative through a holistic approach, maintaining authenticity, practical strategies to remain genuine in leadership roles, and more.
Key Questions:
- [01:51] Can you share your thoughts and stories about authentic alignment in entrepreneurs and its impact?
- [09:52] Can you tell us more about your Strategic Narrative methodology and how it works to help people find authenticity?
What You’ll Discover:
- [02:00] Guillaume defines authentic alignment and discusses the complexities of staying true to one’s values.
- [04:30] The necessity of daily reflection and self-discovery for the ongoing journey of personal and professional authenticity.
- [05:44] How authenticity can be sensed personally and by others in the room and its impact on business connections.
- [10:01] Guillaume’s Strategic Narrative methodology and how it helps leaders create genuine business narratives.
- [11:27] How to run a holistic business with personalized business strategies rather than one-size-fits-all solutions.
- [16:45] Actionable ways for those interested in selling in a more authentic and less convincing way.
- [19:48] The importance of diagnostics in sales conversations and understanding clients’ true needs.
- [20:37] The challenge of balancing expert advice with clients' unique needs and preferences.
Connect with Guillaume:
Free Copy of The Practical Agency Book.
Real Life Agency Success Stories
Weekly agency tactics YouTube Channel
Profitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.