In this inspiring episode of The Brand Called You, Sharmila Das—Chairwoman of Purple Audacity Research & Innovation on her 40-year journey in market research discusses how curiosity and empathy shaped her entrepreneurial path, why qualitative research remains vital, and how research drives real-world social impact, from polio eradication to women’s reproductive rights.
00:42- About Sharmila Das
Sharmila is the Chairwoman and founder director of Purple Audacity Research & Innovation in India.
She was recognized amongst the top 75 Insights Legend in 2023 across the world by ESOMAR- Insights250 and she has published several papers.
The Brand Called You