Being Freelance 25% Marketing - Copywriter Kate Toon
There’s so much in this conversation. What will you take from it?
It could be how Kate built up her SEO reputation to rank number one as a copywriter in Australia. Always spending 25% of her time marketing herself. It eventually paid off.
It could be the transition from trading her time for money, to a more scalable ‘passive’ model. Switching 10 clients a month for 300 - maybe it’s not quite so passive.
It could be building a team of other freelancers to help her do what she does best.
Or dumping the guilt of the work-life balance myth and just giving herself a break.
Or perhaps the podcasting, the community building, the starting a conference…
And all without having a plan?!
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