Daybreak Bold Care and Mymuse are going where Durex and Manforce never could
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Jan 7, 2025 Discover how quick commerce is revolutionizing the sexual wellness market, making once-taboo products easily accessible. Innovative brands like Bold Care and MyMuse are leading the charge, breaking down barriers and reshaping perceptions of sexual health. The conversation dives into the unique challenges Indian startups face, from customs regulations to societal attitudes. With discreet online consultations and bold marketing strategies, the landscape of sexual wellness is changing forever.
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Quick Commerce & Sexual Wellness
- Quick commerce platforms like Blinkit and Instamart expanded into sexual wellness products.
- This has inadvertently fueled a sexual wellness revolution by making these products easily accessible.
Bold Care's Success
- Bold Care, co-founded by Ranveer Singh, exceeded its 2024 revenue goal in 2023, reaching 100 crore annually.
- The brand also raised 30 crore in funding and dominates Blinkit's sexual wellness category.
MyMuse's Blinkit Boost
- MyMuse's sales surged 3x after being featured on Blinkit's homepage during a sales campaign.
- Some products even sold at 6x their usual rate, demonstrating the potential of quick commerce.