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Vivian Tu, widely recognized as "Your Rich BFF," is a financial literacy advocate, content creator, and former Wall Street trader turned personal finance educator with over 3.2 million followers on TikTok and 800,000+ on Instagram. With a mission to make financial knowledge accessible and engaging, she creates relatable and informative content across social media platforms, empowering millions to take control of their money. Vivian's expertise spans topics like budgeting, investing, and building wealth, often demystifying complex financial concepts with humor and practical advice. Her unique ability to break down financial jargon into digestible insights has garnered her a dedicated community of over 4 million followers across platforms. As a trusted voice in personal finance, she has been featured in major media outlets such as CNBC, Bloomberg, and Forbes.

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➡️ Talking Points

00:00 - Intro

02:29 - Why Everyone Needs a Rich BFF

06:48 - The Turning Point in Vivian’s Career

14:38 - Do Sink-or-Swim Moments Create Success?

19:49 - How Childhood Shapes Money Mindsets

23:24 - Sponsor: My First Million Podcast

24:15 - Building the Right Circle of Influence

32:21 - Why We Ignore Financial Advice

35:11 - Vivian’s STRIP Framework for Wealth

42:24 - What’s Your FU Number?

44:12 - Sponsor: Range Rover Sport

45:47 - Would Vivian Quit at $25M?

49:44 - The Problem with the FIRE Movement

51:44 - Who to Trust for Financial Advice

53:19 - Vivian’s Plan to Hit $25M

54:50 - Money Talks Couples Should Have

1:03:17 - Biggest Money Mistakes

1:04:36 - When to Start Buying Back Time

1:08:06 - Vivian’s Advice to Her Younger Self