Social Media Marketing Talk Show
YouTube Updates: Algorithm, Thumbnail Tests, Tools, and More
May 27, 2024
Jerry Potter and Diana Gladney discuss YouTube updates, AI-driven video suggestions, and global reach strategies. They explore short vs. long video algorithmic differences and trends in social media marketing, including TikTok's growth. The podcast also covers content remixing, promotions tab, A.B. testing thumbnails, AI tools, and future AI video translation challenges.
30:08
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Quick takeaways
- Understanding YouTube's shorts algorithm separate from long video algorithm helps tailor content to audience preferences.
- Creators can now designate shorts as exclusive for channel members, enhancing engagement with loyal subscribers.
Deep dives
YouTube Algorithm Update on Shorts and Long Videos
YouTube has clarified that the shorts algorithm and long video algorithm are separate, tailored to different viewer behaviors. While shorts cater to quicker content consumption, longer videos engage viewers differently. Understanding these distinctions helps tailor content to audience preferences, potentially benefiting smaller channels by testing content delivery. Marketers can experiment with repurposing successful long-form content into shorts to gauge audience reception.
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