Morning Brew Daily The Busiest Holiday Travel Weekend in 15 Years & 80 Million Pounds of Cranberries
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Nov 27, 2025 Get ready for the busiest Thanksgiving travel weekend in 15 years, as the hosts discuss the push for better airline etiquette. Discover the growing popularity of the Macy's Thanksgiving Day Parade and its cultural significance. They delve into the fascinating world of cranberries, from harvest to your holiday table. Post-feast, learn about the quirky tradition of 'fart walks' and 'cousin walks' to digest your meal. Finally, enjoy some spicy hot takes on football and Thanksgiving festivities!
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Air Travel Civility Has Become A Policy Focus
- The DOT links rising unruly passenger reports to declining travel civility and launched a civility initiative.
- Neil and Toby note incidents peaked around mask mandates but overall reporting and behavior remain historically elevated.
Why The Macy's Parade Keeps Gaining Viewers
- The Macy's Thanksgiving Day Parade is growing because it's a captive, social-media-friendly, live and nostalgic event.
- Its predictable format, varied short segments, and cross-country appeal drive high TV ad value and record viewers.
Ocean Spray's Cooperative Success Story
- Ocean Spray is a farmer-owned cooperative started in 1930 and now captures 100% of profits for its grower-owners.
- Only 5% of cranberries are sold whole and the company grew into a $2 billion business by diversifying into juice and craisins.