Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links.

Timestamps:

00:00 - Intro

01:03 - Why partner with Youtube Creators

04:38 - How to find and contact YouTube creators

08:11 - Crafting the email and follow-up strategy

09:26 - Overview of the Strategy

14:42 - The value of underpriced attention

19:12 - The numbers and scaling the process

22:06 - Biggest Bottleneck

22:50 - Automating the process

24:47 - Why start now

Key Points:

• YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature

• The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions

• This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves

• The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND CODY ON SOCIAL

Cody’s startup: https://www.graphed.com

X/Twitter: https://x.com/codyschneiderxx

Youtube: https://www.youtube.com/@codyschneiderx

The Busiest Holiday Travel Weekend in 15 Years & 80 Million Pounds of Cranberries

Morning Brew Daily

Outro

The AI-powered Podcast Player