Google’s August Spam Update: Traffic Surges, SEO Wins & What’s Next
Sep 6, 2025
Google's August Spam Update has transformed the SEO landscape, with some websites soaring to new traffic highs. Discover how sites emphasizing fundamentals and topical authority are thriving amidst the chaos. Learn why AI-generated content continues to excel and the issues surrounding Google Search Console data. The discussion highlights real-world case studies, user reactions to the update, and proactive steps SEOs can take to align with Google's evolving standards.
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question_answer ANECDOTE
Host Observes Sudden Traffic Spike
Edward noticed his site's Google Search Console clicks increasing and suspected the August spam update.
He then checked X and found others reporting similar sudden traffic surges after early dips.
question_answer ANECDOTE
Community Screenshots Show Dip-Then-Rebound
Several X users shared charts showing drops around August 28 then recovery by September 3–4.
Some sites lost ~25% of traffic briefly but then bounced back and kept generating leads.
insights INSIGHT
Tools Report High Volatility And GSC Bugs
Google Search Console experienced bugs and data lag during the update, confusing publishers.
SEMrush recorded very high volatility, labeling the period a "Google quake" on desktop and mobile.
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E794: Google’s August 2025 Spam Update is shaking up the SEO world, but not in the way many expected. Some sites are skyrocketing to all-time highs.
I break down what’s really happening, share real-world examples, and explain why sites focused on fundamentals, EEAT, and topical authority are thriving.
We’ll cover: - Why traffic is surging for some sites after early dips - How AI-driven sites like AInvest are still winning big - The role of thin content, doorway pages, and Parasite SEO in this update - Why Google Search Console data has been buggy - What SEOs can do right now to align with Google’s direction
If you want to understand what this “Google quake” means for your rankings - and how to stay ahead - this episode is for you.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to Google's August Spam Update 00:25 User Reactions and Case Studies 01:30 Google Search Console Bug and Volatility 03:14 AI Generated Content and SEO 04:50 Insights from the Digital Marketing Community 06:14 SEO Fundamentals and Best Practices 07:45 Wrap-Up
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