The Cathy Heller Podcast with Cathy Heller Amy Porterfield on How to Create & Sell Your Digital Course with Confidence
5 snips
Sep 1, 2025 
Amy Porterfield, a digital marketing expert and 9-figure entrepreneur, dives deep into the world of online courses. She shares how small audiences can lead to big profits and encourages aspiring creators to embrace their fears as stepping stones to success. Amy discusses the importance of authenticity, community, and actionable steps in course creation. With personal anecdotes, she debunks myths about needing a massive following and highlights the transformative potential of digital courses for both income and influence.
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Implementation Beats Information
- Information is now free but implementation, community, and accountability create real value.
- Use your unique point of view and stories to offer transformation people will pay for.
Uniqueness Comes From Your Voice
- ChatGPT and free info mean uniqueness now comes from your voice and process.
- Students pay for your lived nuances, stories, and guided implementation.
Teach With A 10% Edge
- Do not wait to be an expert; you only need a 10% edge over your audience to teach them.
- Launch with what you know and iterate — action creates clarity.
