From Sales to Strategy: How Fractional Executives Propel B2B SaaS Companies with Mike Malloy Part 2

Welcome back to The Fractional Edge podcast, where we dive deep into the world of workforce planning and fractional executives. In this episode, we had the pleasure of hosting Mike Malloy, a seasoned expert in the field, who shared some invaluable insights that I can't wait to share with you all. This is Mike's second episode with us, and he brings a wealth of knowledge and experience to the table. Join hosts Carol Fraser and Laurie Barlev on this episode of the Fractional Edge podcast as they dive into the world of workforce planning and fractional executive staffing strategies.

Special guest Mike shares valuable insights on the triggers that prompt CEOs to consider fractional executives, the stages of the modern customer journey, and tips for boosting sales with testimonials. He emphasized that people only change for four reasons - when they hurt enough that they have to, when they see enough that they are inspired to, when they learn enough that they want to, or when they receive enough that they're able to. Understanding these reasons can help us navigate change more effectively in our businesses and personal lives. Mike also discussed the importance of giving before getting in business interactions, highlighting that the act of giving can lead to meaningful connections, referrals, and ultimately, success in business.

Key Timestamps
[00:01:04] - Trigger Points for CEOs to Consider Fractional Executives
[00:04:39] - Reasons People Change
[00:15:14] - Advice for Business Leaders and Fractional Executives

Discover the importance of being problem-aware, the reasons people change, and how fractional executives can support CEOs during pivotal stages of their business growth. Learn about the power of networking, valuable trust-building gifts, and the art of dad jokes in business interactions.

Find Us On Linkedin
Carol Fraser
https://www.linkedin.com/in/awesomehrexec/
Laurie Barlev
https://www.linkedin.com/in/lauriebarlev/
Mike Malloy
https://www.linkedin.com/in/mwmalloy/
The Fractional Edge
https://linkedin.com/company/the-fractional-edge/

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