Every pundit claims they know the reason for the US election outcome. This pundit is no different. In exit polls, Republican voters’ biggest concern was the economy and 75% of US voters said inflation was a hardship this year. Three years of durable goods price deflation are not noticed by voters, who focus on price levels of high-frequency purchases (like food). The election may have been won and lost in the aisles of Walmart, over the price of a Snickers bar.
UBS On-Air: Market Moves