Eat Blog Talk 639: Avoid the Free Stuff Trap - How to Secure and Execute Well-Paying Brand Deals with Justin Moore
In episode 639, Megan chats to Justin Moore about how to secure, price and carry out brand deals to generate consistent income using Moore's eight-step process - "the sponsorship wheel framework".
Justin Moore is a Sponsorship Coach, author, and the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations.
Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.
Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.
Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.
In this episode, you'll learn how to pitch effectively and build lasting relationships with the brands you admire and why it's essential to avoid exchanging work for free products.
Key points discussed include:
- Proactivity is key: You need to be proactive in your approach to sponsorships, not just reactive to brand inquiries.
- Relationships matter: Building strong relationships with the humans behind the brands can lead to recurring partnerships.
- Knowledge is power: Researching your audience's psychographics and the brand's needs can give you a competitive edge.
- Avoid the free stuff trap: Be cautious when accepting free products, as there may be hidden terms that could harm your rights.
- Negotiate platform terms: Brand deal platforms can be valuable, but you should negotiate the terms to protect your interests.
- Showcase your professionalism: Delivering high-quality content on time and being responsive can make you a brand's favorite to work with.
- Leverage post-campaign reports: Providing detailed post-campaign reports, including testimonials, can lead to repeat collaborations.
- Manage your mindset: Approach sponsorship opportunities with a mindset of learning and growth, rather than fear or resentment.
- Prioritize your own advocacy: Consider managing sponsorship opportunities in-house rather than relying solely on agents or managers.
Connect with Justin Moore