On this episode, we speak with Nicole Bradick, CEO and founder of Theory & Principle, a legal technology design company. Nicole gives us an update on how their product, Map Engine, is being used by clients to track regulations and laws around the world. She also discusses how the legal industry is becoming more sophisticated in terms of user design and experience, and how this is changing the way law firms and legal tech companies approach product development.
Nicole's passion for user design and experience is evident throughout the conversation, and she emphasizes how it can make or break a product's success in the market. She notes that clients are becoming more knowledgeable about UX, and are able to identify and ask for better design. Additionally, law firms and legal tech companies are recognizing that better design is not just a nice-to-have, but a business imperative. Nicole is dedicated to educating the legal community on the importance of UX, and helping them integrate it into their product development process. She believes that legal technology should be built with the user in mind, and that this approach will lead to better outcomes, both for clients and for the industry as a whole.
Nicole sees immense value in starting T&P Studios because it allows her to bring her expertise in designing and launching products to clients who have great ideas but lack the resources to bring them to market. She describes a unique partnership with Simpson Thatcher's Pro Bono team, where they collaborated to build a product that they wanted to exist in the market, but didn't want to take on the long-term burden of owning software. With T&P Studios, they were able to co-develop the product and bring it to market, while Simpson Thatcher now has their version of it as well. This model of collaboration and revenue sharing allows T&P Studios to work with other law firms and organizations to build and launch products that solve real problems in the legal industry, without the upfront capital expense.
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Music: Jerry David DeCicca
Transcript available on 3 Geeks
The Geek In Review