TCC Podcast #99: Copywriting Mastery with Jason Rutkowski

This is the last episode of the podcast before we hit triple digits—and it’s a good one. Health copywriter Jason Rutkowski joins us for the 99th episode of The Copywriter Club Podcast and we covered a lot of ground, from Jason’s secrets for connecting with both mentors and clients to a look inside his copy mastery process (he sent us a screen capture of his file system so you can see what he’s talking about during the podcast). Here’s a look at what we covered: •  how Jason failed his way to copywriting as a career •  finding his first few clients and figured out his niche •  the “one thing” he tried that resulting in connecting with good clients •  the strategy Jason followed to get A-list copywriters to share their stories with him •  the single most important thing you can do at live marketing events •  what it’s like to be “cubbed” by an A-list copywriter •  why you absolutely need to reverse engineer great copy to get better •  the difference between a copywriter and a master copywriter •  the foundational copywriting reference everyone should study •  Jason’s research process (and how he reverse engineers A-list research) •  how to get started writing in the health industry •  the gmail hack for studying the market you want to write for •  the reason A-list copywriters work with copywriters (an opportunity?) If you’re interested in not just being a copywriter, but becoming a great copywriter, you’re going to want get this one. Click the play button below, or scroll down for a full transcript. And of course, you can find it on iTunes, Stitcher or in your favorite podcast app.   The people and stuff we mentioned on the show: Clayton Makepeace Parris Lampropolous Marcella Allison Paul Martinez John Carlton Gary Halbert Jim Rutz Carline Cole David Deutsch AWAI Barnaby Kalan The Single Best Way to Get Clients Parris’ book list On Writing Well by William Zinsser The Brilliance Breakthrough by Eugene Schwartz Brian Kurtz New Market Health Health Sense Media Dr. Gundry Advanced Bionutritionals Nature City Patriot Health Alliance The Agora JasonRutkowski.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for Episode 99 as we chat with freelance copywriter Jason Rutkowski about writing in the health and wellness niche, investing in himself and his expertise, his business and writing processes, and what it took to gain traction as a copywriter when he was just starting out. Rob:   Hey Jason. Kira:   Welcome Jason. Jason:    Hey Kira, hey Rob. Kira:   How's it going? Glad you're here. Jason:    Oh no, I'm excited. I haven't done one of these in a while, so I was excited to do it with you. Rob:   Definitely took a little time to get our schedules aligned. We've been trying to make this happen for a little while, because we know a little bit about you and where you write and we think it'll be a great conversation, so we're glad to have you here. Jason:     Yeah, definitely. Kira:   All right, so let's kick this off. Jason, how did you end up as a copywriter? Jason:     Okay, I'll give you the quick story about this. I was 19. I just finished my freshman year of college. I got an internship at a normal 9-to-5 job. And I realized I hated it. I was like, oh man. I saw all these people who worked in an office, you know, 30, 40 years; I'm like, is this really going to be my life? And also at the same exact time, I was on the internet one day and I found an internet marketing forum. And I was like, what's an internet marketing forum? I don't know.