641: Jason Guy – How 4 Clients a Month Became a $200K Photography Business

Premium Members, click here to access this interview in the premium area

Jason Guy of www.jgboudoir.com is a US-based boudoir photographer with 10 years of experience photographing women.

In an email exchange, he told me that after listening to a bunch of interviews with other boudoir photographers, his processes differ from what he'd heard.

He told me he'd never been interviewed before but would be happy to talk business and marketing.

Following a little look around, I discovered his detailed boudoir guide, which goes into more detail than I'd seen before, covering topics like Hair Removal, Tan Lines, Teeth Whitening, and a Blueprint to Tone Up & Become Unrecognisable in 6 Months.

There was another detailed post on his process for making toddler moms look like models.

He has his price list clearly visible on his website, and you will love the retro photo viewer he offers.

For someone who fell into boudoir photography by accident, he seems to be doing a hell of a job!

In this interview, Jason shares how four clients a month became a $200K photography business.

Here's some more of what we covered in the interview:

• The unexpected career shift that took Jason from painting contractor to boudoir photographer—and how his trade background surprisingly gave him an edge behind the camera
• How using boudoir as a “training tool” to master posing and direction turned into a business that helps women see themselves differently
• Why photographing models can be harder than working with everyday women—and how Jason earns trust and confidence from clients who’ve never been in front of a camera
• The client experience that converts nervous first-timers into raving fans and has them referring friends before they’ve even seen their photos
• How Jason attracts health-focused, motivated clients without relying on censored ads or social algorithms that bury his work
• The simple offline marketing tool that keeps bookings coming—and why Jason always hands out more referral cards than people ask for
• A sales process that never feels pushy—how he designs albums clients can’t say no to while keeping everything transparent and ethical
• Why SEO is especially brutal for boudoir photographers and the smart way Jason keeps ranking even when Google penalises his content
• His clever de-indexing strategy protects client privacy and still drives organic traffic to his site
• The email-first system that filters time-wasters and ensures he only works with clients who align with his brand and values
• The balance between risqué and refined—how Jason’s “show everything and show nothing” approach keeps his work artistic, elegant, and in demand
• Why branching out into portraits and headshots keeps his creativity sharp and his income steady all year round
• A partnership idea any boudoir photographer could steal—how third-party collaborations can deliver a steady stream of dream clients through trusted local businesses

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.

I don’t market to everyone. I’m targeting a specific kind of person — someone who believes they’ll look better by taking care of themselves. If you don’t believe that, I don’t know what we have in common.
— Jason Guy

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.

The whole game is discovery — just getting people to find out who you are. Once someone discovers you and feels a connection, everything else happens naturally.
— Jason Guy

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and help you build friendships with other pro photographers with motives similar to yours—to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Jason shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

That’s the most ethical way I’ve found to get compensated for my worth. I’m going to put out the best thing I can for you — your job is simply to say no if it’s too much. I tell people that right up front.
— Jason Guy

If you have any questions I missed, a specific question you’d like to ask Jason, or a way to thank her for coming on the show, feel free to add them in the comments area below.

Finance Like a MoFo — Live Training this WEEK!

If you’ve ever had a client say “I love the photos, but I just can’t afford it right now,” this training will completely change the way you sell.

Join Richard and me this Thursday, November 6th, 2025, @ 8:00am AEDT for a live online workshop where he shares the exact in-house payment plan system that’s generating $6–7K per week in recurring revenue for his studio — with no third-party finance companies involved.

You’ll learn how to confidently offer flexible, ethical payment options that boost sales, smooth your cash flow, and turn “I can’t afford it” into bookings.

BIG Bonuses: When you register, you’ll also get instant access to Richard’s previous Advertise Like a MoFo and Sell Like a MoFo courses — both included free with your enrolment.

Investment: USD $197 (price doubles after the live session — and the bonuses disappear)

More details and register here: https://learn.photobizx.com/finance-like-a-mofo-registration/

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

All I do is try to help women get the best photos they can, and then I put that online. Some people will see my prices and say, ‘No way,’ and that’s fine. Others will go all the way down the rabbit hole, read everything, and realise I’m trying to do the best thing I can for them. Those are the people I attract — people who want the same.
— Jason Guy

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

I started to realise I was actually doing something kind of profound for people — changing the way they saw themselves and expanding their confidence. That was a really neat thing to do for someone, and honestly, if it wasn’t for that, I think I would’ve bailed out a long time ago.
— Jason Guy

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

The post 641: Jason Guy – How 4 Clients a Month Became a $200K Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.