

035: My EXACT Strategy for Crushing New Year Promotions
7 snips Dec 10, 2024
Discover how to leverage the New Year for your business. The podcast explains the power of strategic email marketing to engage motivated customers. Learn a step-by-step approach to position your product as the solution and build excitement. Unlock the secrets to crafting high-converting promotional emails that can double your revenue while helping your audience achieve their goals. It’s all about making a big impact as the calendar flips!
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Episode notes
Early Promotion
- Start promoting your New Year offer on December 26th.
- People are off work, have received money, and are looking for ways to spend it.
Email Sequence
- Send an announcement email on December 26th introducing the promotion.
- Follow up with a longer email on December 27th, highlighting the problem and solution your product offers.
Testimonials and Case Studies
- Share a case study or testimonial in your email on December 28th.
- If you lack testimonials, share your own experience or relevant research that supports your product's value.