
Decoder with Nilay Patel
How Unity CEO Matt Bromberg stopped the ‘war’ against its customers
Mar 31, 2025
Matt Bromberg, CEO of Unity, brings fresh insights after taking the helm during a turbulent time. He discusses Unity's transformation from being ‘at war’ with its customers to embracing open dialogue and restoring trust by scrapping a controversial runtime fee. Bromberg explores the future of gaming and the importance of live services, while delving into the challenges and potential of augmented reality technology. He emphasizes a culture shift within Unity aimed at fostering better relationships with developers amidst the rapidly evolving gaming landscape.
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Quick takeaways
- Matt Bromberg's leadership at Unity focuses on repairing customer relationships by abolishing controversial pricing models and fostering a collaborative culture.
- Despite a contracting gaming industry, Bromberg views this as a chance for innovation and creativity, as new consumer demands emerge.
Deep dives
Unity's Role in Game Development
Unity functions as a vital platform for game developers, powering about 70% of mobile games and a significant portion of PC and AR games too. The game engine aggregates various tools and technologies essential for creating interactive applications. Its broad usage highlights Unity’s importance in the gaming ecosystem, as many popular titles rely on its capabilities to deliver high-quality experiences. Although not a traditional game publisher, Unity's contributions crucially shape modern gaming.
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