Decoder with Nilay Patel How Unity CEO Matt Bromberg stopped the ‘war’ against its customers
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Mar 31, 2025 Matt Bromberg, CEO of Unity, brings fresh insights after taking the helm during a turbulent time. He discusses Unity's transformation from being ‘at war’ with its customers to embracing open dialogue and restoring trust by scrapping a controversial runtime fee. Bromberg explores the future of gaming and the importance of live services, while delving into the challenges and potential of augmented reality technology. He emphasizes a culture shift within Unity aimed at fostering better relationships with developers amidst the rapidly evolving gaming landscape.
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Unity's Focus as a Pure Engine Company
- Unity focuses solely on providing tools and services for game developers.
- They don't develop or publish their own games, unlike their competitor, Epic Games (Unreal Engine).
Unity's Expansion into Automotive
- Car manufacturers often use underpowered processors in their dashboards, similar to mobile phones.
- Unity's strength lies in its ability to create interactive experiences for these resource-constrained devices.
The Key Equation in Game Development
- Game publishers primarily focus on how much money they can invest in new games.
- Unity aims to help developers create games more efficiently, allowing for more innovation and new game starts.