Decoder with Nilay Patel

How Unity CEO Matt Bromberg stopped the ‘war’ against its customers

70 snips
Mar 31, 2025
Matt Bromberg, CEO of Unity, brings fresh insights after taking the helm during a turbulent time. He discusses Unity's transformation from being ‘at war’ with its customers to embracing open dialogue and restoring trust by scrapping a controversial runtime fee. Bromberg explores the future of gaming and the importance of live services, while delving into the challenges and potential of augmented reality technology. He emphasizes a culture shift within Unity aimed at fostering better relationships with developers amidst the rapidly evolving gaming landscape.
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INSIGHT

Unity's Focus as a Pure Engine Company

  • Unity focuses solely on providing tools and services for game developers.
  • They don't develop or publish their own games, unlike their competitor, Epic Games (Unreal Engine).
INSIGHT

Unity's Expansion into Automotive

  • Car manufacturers often use underpowered processors in their dashboards, similar to mobile phones.
  • Unity's strength lies in its ability to create interactive experiences for these resource-constrained devices.
INSIGHT

The Key Equation in Game Development

  • Game publishers primarily focus on how much money they can invest in new games.
  • Unity aims to help developers create games more efficiently, allowing for more innovation and new game starts.
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