Three pillars of a market resilient business model

Building a market resilient business model requires focusing on three key pillars: retention and organic growth, net new growth, and profitability and resource optimization. Retention and organic growth involve maintaining long-term relationships with clients and continuously delivering value to them. Net new growth entails acquiring new clients to expand the business. Profitability and resource optimization refer to maximizing profitability by setting appropriate pricing, utilizing resources effectively, and diversifying revenue sources. By nurturing these three pillars, agencies can establish a strong foundation that withstands market fluctuations.