Business Wars The Raisin Cartels - Gambling the Future | 3
Nov 27, 2019
The podcast dives into a fierce negotiation between Sun-Maid's CEO and the Raisin Bargaining Association leader, highlighting a pivotal moment for raisin pricing. Tensions escalate at a major expo as independent growers challenge corporate strategies. A crucial debate emerges over the future of California raisins, pitting traditional methods against innovative approaches. The discussion also touches on the growing popularity of almond farming, showcasing its impact on raisin farmers' decisions in a rapidly evolving agricultural landscape.
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The Standoff
- Sun-Maid's CEO, Harry Overly, rejected the Raisin Bargaining Association's price for raisins, causing a standstill.
- Kalem Barsarian, head of the RBA, felt immense pressure as negotiations stalled and threats emerged.
Disruption and Tension
- Sun-Maid's rejection of the RBA's price disrupted the industry's traditional practices.
- Kalem Barsarian, brought in to secure better prices for farmers, faced escalating tensions with Overly.
Expo Showdown
- At the Grape, Nut, and Tree Fruit Expo, two Sun-Maid executives faced hostility from independent growers.
- The executives defended their pricing strategy, emphasizing long-term benefits despite short-term pain.