SMW Podcast 2/10: Super Bowl preview

A new iteration of the Sports Media Watch Podcast premieres with Dr. Jon Lewis and host Drew Lerner discussing ratings for the upcoming Super Bowl. Topics discussed include Jon's Super Bowl ratings predictions, a dive into ratings data in the out-of-home era and the inexact science behind Nielsen's measurements, whether Super Bowl ratings deterioration is something for the NFL and networks to worry about, and why Nielsen has chosen to conduct their fast nationals a bit differently this year. Then, Jon takes on some quick hitters and discusses ratings for LeBron's record breaking night, Charles Barkley to CNN rumors, and the drama between FOX and the Biden administration regarding the "traditional" presidential Super Bowl interview.

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