MCP039: Elevating Podcasting Through Storytelling, Planning, and Relationship Building w/ Justin Peters

Welcome to another episode of the #MeetCoolPeople Podcast! Today, I had the privilege of having an great conversation with Justin Peters. Justin is a podcast manager, host, and co-founder of Simple Pod Studios. He’s a Rockstar with a ton of experience in crafting meaningful podcast content and has a thoughtful approach to podcasting as a medium for both personal and professional growth.

Justin and I covered a lot of facets of podcasting, from content creation to audience engagement, and what it takes to run a successful show. We also discussed the broader implications of podcasting for business and personal branding. His journey, which began during a sabbatical in December 2019, has transformed into a career, thanks in part to his brother's encouragement and partnership in Simple Pod Studios.

Here are the key takeaways from our conversation:

- **Prioritize Fun and Quality Content:** Justin emphasizes that podcasting should be enjoyable while focusing on delivering excellent content tailored to the ideal listener.

- **Non-Monetary ROI:** Beyond financial gain, Justin values podcasting for personal branding, relationship building, and enhancing communication skills.

- **Start Simple:** Justin advises to begin with audio-only podcasting to keep initial costs low and recommends using a good quality, yet affordable, microphone like the Samsung Q2U USB bundle.

- **Planning and Storyboarding:** The structure of an episode is crucial. Spend time on preproduction to ensure a smooth recording process and effective storytelling.

- **Experimentation and Sustainability:** When deciding between solo episodes and guest interviews, consider your goals and sustainability. Experiment to find what works best for you.

For those who want to get in touch with Justin, you can find him on:

Website: [Simple Pod Studios](https://www.simplepodstudios.com)

LinkedIn: [Justin Peters](https://www.linkedin.com/in/justinleepeters/)

Podcast: [The Struggle is Real](https://youtu.be/mLO79osJLyA?si=m4PBzfky0qNwJ_Dk)

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