WTF is Public Relations & Why your Personal Brand Needs It

In this episode of KO Your Brand, host and Personal Branding + Publicity Expert Katrina Owens dives into the real purpose of public relations (and spoiler alert: it’s not just about landing media features). She breaks down the five essential pillars of public relations—media relations, community relations, influencer relations, client relations, and industry relations—and explains how each one plays a critical role in building brand awareness and brand authority.

Katrina also shares her personal journey of overcoming perfectionism and learning to prioritize connection over perfection. If you're an entrepreneur, coach, or creative who’s trying to grow your visibility, attract aligned opportunities, and get in front of the right people, this episode is a must-listen.

Whether you’re trying to beat the social media algorithm or charge more for your services, public relations gives your brand the credibility and connections it needs to grow.

Links & Mentions:

• Learn more about Katrina's Publicity Coaching program, 5 Weeks 'til Famous
• Follow Katrina on Instagram & LinkedIn
• Follow KO Your Brand Podcast on Instagram
• Listen to my conversation with Hannah Chapman, Certified Financial Planner, on the Expansive CEO Podcast.