Episode 31: Small Town, Big Results: Troy Williams’ Innovative Real Estate Tactics - Williams Realty Partners

How Troy Williams Thrives in York, Maine

Troy Williams has mastered the art of real estate in a small town, closing 339 units and generating $194 million in volume last year in York, Maine. His success stems from leveraging local knowledge, building strong relationships, and running a systemized, efficient business.

The Power of Local Connections

Growing up in York, Troy uses his deep community ties to earn trust and loyalty. He builds relationships with local influencers like attorneys, bartenders, and town hall staff, tapping into their networks to generate steady referrals.

Creative Marketing with a Trolley

Troy’s trolley doubles as a mobile billboard and open house tour vehicle. This standout strategy reinforces his brand while creating memorable experiences for clients, proving that creativity in marketing can make all the difference.

Streamlining His Team for Success

Troy’s team includes seven full-time agents supported by operations staff. By downsizing during market shifts, he maintained profitability and high service standards. Systemized processes ensure consistent operations and scalability.

Relationship-Focused Lead Generation

Troy prioritizes his sphere of influence, maintaining strong ties with builders, investors, and landowners. He stays top-of-mind through newsletters, events, and direct mail, fostering loyalty and repeat business.

Empowering His Team

Troy’s commission structure reflects the value he provides, creating a win-win for his agents. By offering investment opportunities in his ventures, he aligns their success with his own.

Troy’s Takeaway

Simplicity and focus drive Troy’s longevity. By mastering key strategies and fostering relationships, he’s built a thriving business in York’s competitive market.

Catch the Full Episode

Listen to *The OT Only Teams for Real Estate Podcast* to hear Troy Williams share his innovative strategies and insights. Don’t forget to subscribe for more success stories from top real estate professionals.