Grow Your Video Business 150: Why You Need To Stop Trying To Convince Someone To Hire You w/ Ryan Koral
In this solo episode, I share with you what I’ve learned while dealing with this challenge. Sometimes I feel very uncomfortable asking for a sale. To help, I’m sharing some tools and advice for making those conversations less awkward and make you more confident in the end.
I discuss some tips for finding the clients that are the best match for you. You’ll hear why it’s not that different from dating. These relationships take nurturing and active listening if they’re going to develop.
Building a repeatable process inside your business for finding and keeping the right clients is totally possible. I discuss three things you can do right now to make this happen. It starts with building a lead-magnet. Second, you need an email-capture system. Finally, a CRM is crucial.
What kind of lead-magnets could help you find your ideal client? Let me know in the comments on the episode page!
In this episode
- Why it often feels uncomfortable approaching a potential client for a sale
- How finding the best clients for your business is like finding your soulmate
- Why the best systems for your business involve consistently nurturing client relationships
- 3 things you need to do to build a repeatable process for getting the right clients
Quotes
“We should never be in a position where we feel like we’re trying to convince someone to hire us.” [3:52]
“In business, we need to be thinking what’s in it for them. Why would they care to have a conversation with me?” [10:43]
“To build a business you have to have systems in place that are repeatable. We need to be hell-bent on creating something that is predictable in our business.” [15:34]
“If you can create content that adds value to their lives, do it! That is a great way to build a relationship.” [25:37]
LinksHow to Make Videos that Convert
Additional Links:
Check out the full show notes page
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