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Startups For the Rest of Us
Episode 545 | The Value of Learning 80/20 Design Fundamentals
Apr 13, 2021
Tracy Osborn, an author known for her insights into design fundamentals and self-publishing, explores the essential design skills every startup founder should master. She discusses the pros and cons of self-publishing versus traditional publishing, revealing how each path can shape a creator's journey. Tracy emphasizes the importance of simplicity in design and offers tips on training your design eye. Additionally, she delves into the power of sketching and prototyping for enhancing user experiences and facilitating rapid idea development.
27:21
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Quick takeaways
- Understanding basic design principles can significantly enhance a startup founder's ability to create visually appealing products with limited resources.
- The transition from self-publishing to traditional publishing can provide authors with essential marketing support and allow them to focus on promotion.
Deep dives
Transition from Self-Publishing to Traditional Publishing
The process of transitioning from self-publishing to traditional publishing can be a strategic move for authors with evergreen content. In the podcast, Tracy Osborne shares her journey from self-publishing her book 'Hello Web Design' to partnering with a publisher, No Starch Press. This shift was motivated by the challenges of maintaining and marketing a self-published book while managing other responsibilities, such as her job at Tiny Seed. By collaborating with a publisher, she was able to leverage their marketing capabilities and focus on promoting her work without the burden of handling everything on her own.
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