The Playbook With David Meltzer Turning Authentic Flavor Into a Growth Model
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Oct 10, 2025 Romont Thomas, CEO of Want Italy Pasta & Go, is reshaping fast-casual dining with his innovative approach to authentic pasta. He reveals how his four-minute fresh pasta delivery model maintains premium flavor without compromising speed. Romont discusses the advantages of electric-only kitchens, which reduce buildout costs significantly, and his extensive sourcing experience in Italy that enriches the brand’s quality. He emphasizes the growth potential of delivery channels and outlines strategic investment needs for scaling up his unique concept.
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Bringing Restaurant-Quality Pasta To A TV Set
- Romont brought fresh pasta and frozen sauce to the show and it still tasted exceptional after thawing.
- He explained his kitchen process: fresh pasta is never frozen and sauce is cooked five hours then cooled or frozen for transport.
Four-Minute Fresh Pasta Model
- Want Italy delivers fresh pasta in four minutes or less without sacrificing flavor.
- Fast, high-quality preparation increases throughput and customer satisfaction simultaneously.
Build Kitchens With Electricity Only
- Use electricity-only kitchens to cut buildout and permitting costs dramatically.
- Avoid gas and expensive hoods so you can retrofit retail spaces quickly and cheaply.