198: Growing Your Newsletter in a Unique Way (With 45% Conversion Rates)

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When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. 

Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, and it's working incredibly well.

In our conversation, she breaks down exactly how she's getting a 45% conversion rate on cold traffic to her newsletter landing page. 

Yes, you read that right – 45% of complete strangers who see her ad and click over to her newsletter sign up page end up subscribing to her newsletter.

What I love about Bree's approach is how straightforward it is. She's not using complex targeting or fancy advertising techniques.

Instead, she focuses on a clear message that resonates with her audience:

"Become a more profitable musician in just three minutes a week."

A few key things you'll learn in this episode:

• How Bree structures her ads and landing page for maximum conversion
• Why she doesn't lead with her free gift (even though it's very popular)
• The simple targeting approach that's working better than complicated strategies
• How to get started with paid ads, even if you find them intimidating

 Here's what I love about Bree's approach – it perfectly illustrates something we emphasize in the Newsletter Profit Club: there's magic in attracting subscribers who want your newsletter for what it is, not just for a free download.

When someone actively chooses to join your list because they value your insights, they become those dream subscribers who eagerly await your emails and actually read what you send.

It's the difference between attracting casual browsers and building a community of engaged readers.

Listen to the full episode now to get the step-by-step details of Bree's unique approach and see if it could work for your newsletter too.

Key moments:

• [00:01:00] Brie's evolution from corporate finance to music entrepreneur
• [00:03:00] The strategic shift to a value-packed newsletter format
• [00:07:00] Specific Facebook ad strategies and messaging that converts
• [00:11:00] Landing page elements that drive 45% conversion rates
• [00:12:00] Practical tips for getting started with paid ads (even if you're intimidated!)

Where to find Bree:

• Newsletter: http://profitablemusician.com/join
  Website: http://profitablemusician.com