The Genius of Superhuman’s Marketing

[00:27] Today’s Topic: The Genius of Super-Human’s Marketing

[00:38] Superhuman is an email client that helps you reach inbox-zero.

[01:09] They raised $33 Million to build an email product.

[01:34] They built a product that just works.

[02:08] They created a wait list to generate further interest.

[02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long.

[02:50] Some think they are exaggerating their waiting list size.

[03:50] Eric pays for Superhuman and he loves it.

[04:17] He feels it helps him work quickly.

[05:15] The question is whether $30 is worth saving 2 hours per month.

[06:55] Often times, you have to fail before you succeed.

[07:19] That’s it for today!

[07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

The Genius of Superhuman’s Marketing | Ep. #1093