The Voice of Retail Digital Marketing Mavens and ReShift Media Founders Kirk Allen and Steve Buors
Welcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host, I believe in the power of storytelling to bring the retail industry to life. I'll bring insights, perspectives and experiences from some of the retail industry's most innovative and influential voices each week. This podcast is produced in conjunction with Retail Council of Canada.
Award-winning digital marketing mavens and ReShift Media Founders Kirk Allen and Steve Buors join me on the podcast with the latest strategies and tactics in digital and social marketing for retailers. We delve in deep and understand how the modern privacy landscape impacts the use of tools such as Meta and Tik Tok, the evolution of the latest generation of platforms such as YouTube shorts, Reels, online streaming commerce, and first-party data. Last but not least, my good friends share the fantastic news that Reshift Media has been voted the world’s best franchise marketing firm by the Global Franchise Awards.
Thanks for tuning into this episode of The Voice of Retail. If you haven't already, be sure and follow on your favorite podcast platform so new episodes will land automatically each week. And check out my other retail industry media properties, Remarkable Retail podcast with Steve Dennis, and the Global eCommerce Leaders podcast. Last but not least, if you're into barbecue, check out my YouTube barbecue show Last Request Barbecue with new episodes each and every week.
About Kirk
Kirk Allen has a passion for growing other people’s businesses through the powerful combination of traditional media, social, search and mobile. Kirk’s experience includes 30 years of cross-platform media sales within Canada’s largest media companies. Prior to becoming Co-Founder of ReShift Media, he was Executive Vice President, Integrated Advertising Sales at Postmedia Network Inc. Shifting gears, Kirk is co-founder of ReShift Media, a high-energy, entrepreneurial marketing company that works closely with advertising agencies as a natural extension of their organization.
Having held a variety of senior management roles within Canada’s largest media companies, Kirk also served on many industry boards including; CFA, IAB Canada, INMA, as well as NADbank. When he is not busy driving sales to a client’s door (virtual or real), he can often be found driving to the links and rinks around town.
About Steve
Steve has over a decade of digital marketing experience and has earned a reputation for being on top of emerging trends in social, search and mobile solutions. He has led many strategic initiatives and managed large teams of professionals in some of Canada’s leading companies to bring numerous digital products and innovations to market.
"Shifting" gears, Steve co-founded Reshift Media, a high-energy, entrepreneurial marketing company in 2012. In addition to being a digital marketing professional, Steve has earned his MBA, CMA and BComm designations. When he is not focused on delivering the industry’s most forward thinking search and social solutions, he can usually be found with his wife and children - optimizing playtime.
Specialties: Digital Media and Technology, Operational Management, Strategic and Operational Planning, Product and Project Management, Team Leadership and Collaboration, Corporate Finance and Accounting, Sales and Marketing, Partnerships and Acquisitions
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.
Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row.
Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world.
Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers.
Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.