The Evolution and Impact of Outdoor Advertising

In the latest episode of our podcast, we had the pleasure of hosting Kevin Bartanian, the founder and CEO of KEVANI, a premium outdoor advertising company. The conversation delved into the dynamic world of outdoor advertising, exploring its evolution, the types of businesses that benefit from it, and the innovative approaches that KEVANI brings to the table. This blog post will break down the key insights from the episode, providing actionable advice and detailed explanations for businesses looking to leverage outdoor advertising effectively.

Outdoor advertising, also known as out-of-home (OOH) advertising, encompasses any advertising that reaches consumers while they are outside their homes. This includes billboards, street furniture, and transit advertising. Kevin Bartanian highlighted that outdoor advertising is one of the oldest forms of advertising, dating back to the first billboard in 1833. Despite its age, it remains the second fastest-growing advertising medium, trailing only digital advertising. Outdoor advertising is designed for mass audiences, making it suitable for a wide range of businesses, from local businesses in smaller markets to national advertisers in larger cities like Los Angeles and New York.

KEVANI differentiates itself from traditional billboard companies by focusing on community engagement and innovative design. Kevin explained that many traditional outdoor advertising companies have lost touch with local communities due to consolidation. KEVANI, established in 2017, aims to fill this gap by engaging with local communities and curating visually appealing installations. Kevin shared several innovative examples of outdoor advertising, such as urbanization and digital technology, which allow brands to reach more people and create dynamic content changes. For businesses interested in exploring outdoor advertising, Kevin encourages visiting KEVANI's website to explore resources and learn more about the industry.

About Kevin Bartanian:

Kevin Bartanian is an Out of Home Advertising Expert and the Founder of KEVANI. Kevin is a fantastic speaker who is regularly featured by Forbes, The Drum, Digiday and more. After moving to America as a young immigrant Kevin has been able to build his media startup into one of the fattest growing companies in America according to The Inc. 5000 list (2023). He specializes in working on billboard advertising campaigns that bring art and value to the community they sit in. Their unique approach has attracted the attention of brands like Hermes, Gap, Louis Vuitton, Youtube, Dove, and more and they recently won an award for their work on Adidas’ women-centric I’m Possible campaign. They are currently partnered with several non-prots in the city of LA to help them reach underserved communities through free billboard spots.

Some of Kevin's award winning work uses local artists to create hand-painted murals, which infuse art into advertising and create billboards that delight rather than detract from the communities they inhabit. Kevin currently serves as Vice Chairman of Glendale Arts, is a proud investor in local startups, and community art event organizer in Los Angeles. He also sits on the Innovations Committee at the Outdoor Advertising Association of America and brings nearly 20 years of experience in sales and marketing, P&L management, and executive leadership in the media and technology industries. Prior to founding KEVANI, Kevin played a critical role as Executive Vice President of Sales at StandardVision, driving the company to become one of the leading media development companies in North America. Kevin also applied his sales prowess at JCDecaux—the world’s largest outdoor advertising company.

About KEVANI:

KEVANI is an out-of-home (OOH) media company that specializes in promoting national and local brands through innovative outdoor advertising destinations. With a diverse inventory that includes iconic digital billboards and LED spectaculars, KEVANI offers a unique platform for brand and agency partners to engage and captivate their audience.

The company was founded with the goal of bringing greater value to the OOH medium. From developing new advertising destinations to redefining how the medium is sold, KEVANI is committed to transforming the industry. This mission is at the core of their operations and is reflected in every aspect of their approach, guided by their strong Mission Statement.

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Links Mentioned in this Episode:

Want to learn more? Check out KEVANI website at

https://www.kevani.com/

Check out KEVANI on LinkedIn at

https://www.linkedin.com/company/kevani/

Check out Kevin Bartanian on LinkedIn at

https://www.linkedin.com/in/bartanian

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