HighLevel Spotlight Sessions Pete Mitchell – How I Built a Self-Running Agency with HighLevel
Aug 25, 2025
Pete Mitchell, Co-founder of Source One Software and Gold SaaSPRENEUR Award recipient, shares his journey from service provider to SaaS entrepreneur. He emphasizes the power of niching down to build trust and drive business growth. Pete discusses the value of creating repeatable systems for efficiency and success, especially in automating processes with AI. He also highlights the importance of leveraging relationships in entrepreneurship and the transition to a subscription model for consistent revenue.
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Pick One Niche And Go Deep
- Pick one niche and go deep instead of being everything to everyone.
- Start with one high-impact solution you can repeat across clients to get traction fast.
Fast Launch By Partnering With A Coach
- Pete partnered with Dwayne Spires and launched to an entire coaching community within months.
- They sold into that audience so quickly onboarding became their main challenge at launch.
Leverage Relationship Capital
- Relationship capital unlocks niches far faster than cold outreach.
- Find who already has access to your ideal client and partner with them to scale quickly.
