This week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes:

• What elements make AmSpa’s report unique;
• Using analytics for business and operations benchmarking;
• How to take this info and incorporate it in your practice;
• Quality research and red flags that can indicate bias;
• How they collect and process data for AmSpa’s industry report;
• Shifting trends to watch in this new report;
• How they keep survey data anonymous;
• And more!

Take 15 minutes today to complete the 2024 State of the Industry Survey! If you complete the survey, you will: receive a free copy of the full survey results when the report is completed; receive a promo code to save $200 on an AmSpa Medical Spa Boot Camp or AIA Advanced Cadaver training; and be entered in a drawing to win one of TEN chances to attend the 2024 Medical Spa Show with a free registration, valued at $1,200.