Mental health awareness campaigns have reduced stigma and changed attitudes to mental illness, but has the messaging also led to unintended consequences? With the help of a panel consisting of mental health campaigner James Downs, the former director of Time to Change England Sue Baker, psychologist and author Lucy Foulkes and Katja Pavlovna of the Lives not Labels (sorry my mental illness isn't sexy enough for you) website, bring their own experiences of mental health problems and expertise in their fields to debate with Claudia the nuanced implications around increasing awareness and what they would like to see in the future.