M&A Science
Achieving Business Growth Through Strategic M&A
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Quick takeaways
- Stratasys utilized strategic M&A to expand their addressable market and leverage their global infrastructure for successful acquisitions
- Building relationships, aligning incentives, and constant prioritization are critical for successful integration and managing potential challenges in M&A
Deep dives
Using M&A to Drive Transformation in the Additive Technology Industry
The CEO of Stratasys, Johann Zeif, discusses how his company used M&A to accelerate their transformation in the additive technology industry. They identified the need for missing core technologies, such as direct light processing, stereolithography, and high-speed centering in powder bed, to compete in growing markets. By acquiring companies that developed unique IP-protected technologies in these areas, Stratasys expanded their addressable market and leveraged their global infrastructure to make these acquisitions successful. Zeif emphasizes the importance of aligning incentives for the acquired talent, prioritizing issues, and having a systematic approach to post-merger integration. He also highlights the necessity of staying true to the company's strategy and leveraging core strengths in every M&A endeavor.
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