138: Copywriting Expert shares Business Lessons from 20 Years Online (feat. Neville Medhora)

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.

Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.

We talked about:

🚀 How tackling challenges helps you grow in life and business

🧠 Why having unstructured time is key for big, creative ideas

🔄 Whether a truly stable career path even exists

💰 The power of taking risks and trying new things

🔍 How being transparent in marketing builds trust that lasts

📜 Full transcript:

https://theknowledge.io/nevillemedhora-1/

📹 Watch on Youtube:

https://youtu.be/1yP0JgFLSWU

🗣 Mentioned in the show:

Noah Kagan https://noahkagan.com/

Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_Zuckerberg

Gary Halbert https://thegaryhalbertletter.com/home/

Ramit Sethi https://en.wikipedia.org/wiki/Ramit_Sethi

Sam Parr https://x.com/thesamparr

House of Rave https://thehouseofrave.com

AppSumo appsumo.com

Facebook https://www.facebook.com/

The Hustle https://thehustle.co/

Google google.com

Ducati https://www.ducati.com/

KPMG kpmg.com

Bain https://www.bain.com/

McKinsey https://www.mckinsey.com/

Mayer Brown https://www.mayerbrown.com/

MTV https://www.mtv.co.uk/

ChatGPT https://openai.com/index/chatgpt/

Twitter / X x.com

TikTok tiktok.com

👤 Connect with Neville:

Twitter / X: https://x.com/nevmed

Marketing SwipeFile: SwipeFile.com

Course: CopywritingCourse.com

Instagram: https://www.instagram.com/neville_medhora/

YouTube: https://www.youtube.com/kopywriting

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

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