The Money Podcast Struggling for Clients? The 5 Fastest Ways to Get Clients
In this episode of The Money Podcast, Rob explains how to you can grow your start-up or scale-up without the benefit of having lots of money or backing behind you to begin with. You can use your own characteristics, experiences and human traits to network with others to get ahead in business, all of these do not cost any money. Some investors are not looking for people with lots of money and experience, they want someone with a strong work ethic, good at solving problems, lots of energy, trustworthy etc.
KEY TAKEAWAYS
- Friends & Family. Some say it is not a good idea to mix family & business, which can be the case with large companies but when you’re first starting up, your family or close friends will usually be willing to help you with admin tasks or helping out from time to time.
- Contra deals or Swaps. You can exchange your personal experiences or services with others without the exchange of money to help each other out so both parties benefit.
- Leveraging Social Media. Social Media is free and great way to target millions of people without spending a penny, try joining groups & pages, connect & network with other people in your niche to get your story out there.
- Ask for referrals. Don’t be afraid to ask your existing clients if they know anybody who might also be interested, people tend to be friends with people similar to themselves.
- Build a proper referral program. Start an ambassador program for your company to gain leads. People are willing to bring new clients to your business for a share of the profits or even discounts codes they can use on your products. This can be the cheapest form of marketing to gain the best quality clients.
- Go to industry events. Get yourself out there to meet people and network with potential new clients. You’ll never gain new opportunities sat in your house like a hermit.
- Collaboration / Joint Ventures. People and companies larger than you may want to work with you to promote you or your products if you are the new kid on the block and willing to pay them good money. If you can’t pay them up front, pay them at the back end of the sale through commission.
BEST MOMENTS
‘Every master was once a disaster, every winner was once a beginner’
‘Why are you complaining about being able to reach thousands of people for free at the speed of light?’
‘I believe in multiple streams of leads and multiple streams of income’
‘Get help from friends and family until you can afford to get staff’
‘You could build a $100,000,000 business on all social media channels’
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage.
“If you don't risk anything, you risk everything.”
CONTACT METHOD
- Rob’s official website: https://robmoore.com/