Short Term Rental Management cover image

Short Term Rental Management

Renting an "AirBNB"

Apr 1, 2025
14:30

On this week's episode of Short Term Rental Management, Luke discusses the power of brand genericization, focusing on how Airbnb has become synonymous with short-term rentals, much like Kleenex for tissues. He explores why people say they "rented an Airbnb" even if they booked through Vrbo and contrasts this with Zillow, which has not achieved the same linguistic impact despite its dominance in long-term rentals. Luke also makes a compelling case for Zillow to introduce a vacation rental listing option, arguing that hosts would benefit from the platform's visibility. 

 

How to connect with Luke:

The Short Term Shop - https://theshorttermshop.com/

Follow us on Instagram 

Follow us on TikTok

Join the Short Term Shop Facebook group!

Check out the Short Term Shop on Youtube

 



For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties

 - https://amzn.to/3Adg6PA

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode