On this week's episode of Short Term Rental Management, Luke discusses the power of brand genericization, focusing on how Airbnb has become synonymous with short-term rentals, much like Kleenex for tissues. He explores why people say they "rented an Airbnb" even if they booked through Vrbo and contrasts this with Zillow, which has not achieved the same linguistic impact despite its dominance in long-term rentals. Luke also makes a compelling case for Zillow to introduce a vacation rental listing option, arguing that hosts would benefit from the platform's visibility.
How to connect with Luke:
The Short Term Shop - https://theshorttermshop.com/
Follow us on Instagram
Follow us on TikTok
Join the Short Term Shop Facebook group!
Check out the Short Term Shop on Youtube
For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties