Priya Verma shares the importance of making analytics ready for your SEO to be able to track data effectively.
Talking points include:
How do you make analytics ready for your SEO?
Why does this let you track data more effectively?
What software do you use?
What data should be used in GA4?
Metrics and dimensions
How do you use this data elsewhere?
What impact does this have?
SEO in 2025