002: Pulling Off a $57M Launch in 6 Months with Jason Fladlien

Jason Fladlien is known in many circles as the $100 Million Dollar Webinar Man. And rightfully so, as he’s sold well over that amount using his webinar techniques!

But that’s not all. Jason has shattered records and risen to the top of several industries including information products, software, coaching, consulting, speaking and eCommerce. Joe Polish of Genius Network refers to him as “one of the top 5 living marketers on the planet.”   As the Chief Strategy Officer and Co-Founder of Rapid Crush, Inc., Jason has helped countless businesses use and improve their webinars to the tune of 7, 8, and even 9 figure wins. For many online businesses, he’s their secret weapon for marketing success.   In this episode, I’m speaking with Jason about his most recent success story—a $57M product launch in the Crypto space. Jason breaks down a complete play-by-play of how he executed the launch, including the simple, yet highly effective marketing techniques he used along the way.   What’s crazy about this story is how Jason was able to get buy-in from people with a product that not only had an initial price tag of $10,000, but involved a high degree of uncertainty, required buyers to sign a NDA, and had no refund policy or guarantee. He basically removed ALL risk, while simultaneously building incredible demand and excitement for the product.   Oh yah, and if that wasn’t impressive enough, he spent $0 on paid advertising, had no sales page, and only sold through webinars!   You’ll hear just how remarkable of a marketer Jason is after listening to this interview—and you’ll walk away with a ton of actionable marketing strategies you can implement into your next product launch!

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