Business of Architecture Podcast No Trust Fund. No MBA. Just a Hustling Designer Who Developed a 3-Unit Project | EP634
May 19, 2025
Shane Curry, a dynamic designer and entrepreneur from San Diego, shares his bold transition into real estate development without a safety net. He discusses how he transformed his first project through grit and unconventional strategies, emphasizing that sometimes being 'just dumb enough' can lead to success. Shane reveals how he built his design studio without marketing spent and championed a mindset that views risk as an exciting challenge. His journey offers invaluable lessons for anyone eager to break free from inaction in the competitive architecture landscape.
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Starting Out With Renderings
- Shane Curry started Render San Diego after college, selling his hot rod to fund it.
- Despite low income and charging below value, he learned valuable business lessons from this venture.
Learning Through Instagram Connection
- Shane connected with a local architect developer on Instagram and worked for him through COVID.
- That experience taught him design and development basics, leading to side jobs and his own business start.
Make the Call Anyway
- Proactively pick up the phone and reach out to expand your professional network.
- Overcome discomfort or pride as these micro-rejections are necessary steps for business growth.