The AI/XR Podcast March 14th, 2025 ft. David Nussbaum, founder and Chairman, Proto
Mar 15, 2025
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David Nussbaum, founder and Chairman of Proto, shares insights on revolutionary holographic technology. He delves into its applications in healthcare and corporate training, emphasizing a future home device under $1000. The conversation shifts to the changing landscape of celebrity interactions through holograms, fostering deeper fan connections. Recapping SXSW, Nussbaum and the hosts reflect on its cultural impact and highlight innovative experiences that show the merger of art and technology. Expect exciting developments in immersive communication!
The podcast discusses Proto's holographic technology, which enables lifelike communication across sectors without headsets, enhancing user interaction.
Concerns about South by Southwest's cultural shift highlight the tension between commercialization and the festival's original artistic vision as Austin gentrifies.
Deep dives
Innovations in XR Technology
The episode highlights significant advancements in XR technology, particularly through the work of leading companies like Zapper and Proto. Zapper's AccessibleQR enhances user experience by providing auditory feedback to the visually impaired, showcasing how XR tools can democratize access to technology. Meanwhile, Proto's holographic displays represent a shift toward interactive and immersive communication, allowing for lifelike presentations without the need for headsets. This signifies a broader trend in XR, moving towards more inclusive and user-friendly experiences.
Experiential Highlights from South by Southwest
The discussion provides insights into the standout experiences at the South by Southwest festival, specifically focusing on innovative XR installations. A notable mention is the dome experience called 'Resolution,' which combines 3D visuals and music to create a captivating sensory journey. Additionally, the mobile AR experience centered around the 1906 Atlanta Race Massacre introduces participants to historical events in a visceral manner, showcasing the power of immersive storytelling. These experiences illustrate the festival's commitment to pushing the boundaries of art and technology.
The Changing Landscape of South by Southwest
Concerns are raised regarding the evolving atmosphere of South by Southwest, with a shift in its cultural foundation as Austin undergoes gentrification. The rise in luxury developments has contributed to a growing disconnect with the festival's original artistic and progressive spirit. Attendees express worries that the event may lose its relevance and appeal, particularly to the creative communities that once thrived there. This reflects a broader tension between commerce and artistic expression, prompting discussions about the festival's future direction.
Future of Holographic Communication
Proto's holographic technology, which creates a lifelike presence without the need for headsets, is poised to revolutionize communication across various sectors. This potential is exemplified by its applications in corporate environments, where remote consultations can maintain the personal touch without physical presence. As the technology progresses, there are ambitions to make it accessible for home use, transforming how people interact professionally and socially. Additionally, there are discussions about future uses of this technology in politics and entertainment, further expanding its influence in modern communication.
In the latest episode of the AIXR Pod, the team engages in a dynamic discussion about SXSW. Guest David Nussbaum, founder and Chairman of Proto, an innovative holographic technology The podcast kicks off with a recap of South by Southwest, where Ted and Charlie dissect the event's diminishing impact and highlight noteworthy XR experiences, including Cameron Costopoulos's winning entry. The focus then shifts to Proto's applications across various sectors like public spaces and healthcare, detailing its technical aspects and exciting future developments, including a projected sub-$1000 home device. David shares insights on Proto's successful celebrity usage and potential in arenas, politics, and government.
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