209 - Warehouse Fires and Heaven Hill’s Bottled in Bond Relaunch on Bourbon Community Roundtable #34

A warehouse disaster is a large concern for the bourbon industry, but some people in the community make jokes and laugh at the situation. Should this be considered normal? Heaven Hill phased out their 6 Year Bottled in Bond product that was a true bargain brand to many bourbon consumers and launched a very similar product with a 3X price increase. Was this a good move by Heaven Hill? Are they competing in a high price bracket? Did they just cannibalize their own products? Is this the first #KentuckySnub? We tackle all this and more on Bourbon Community Roundtable #34.

Show Notes:

• This week Ryan talks about launching a bourbon brand.
• Look for a new segment called Whiskey Quickie launching next week.
• Brian Harra’s Sazerac Brands v. Peristyle: Bourbon History Matters as a Matter of Law - https://brianhaaracom.files.wordpress.com/2019/07/haara-bourbon-history-matters-as-a-matter-of-law-ky-jeanrl-2019.pdf
• Jim Beam Warehouse Fire
• Heaven Hill 7-Year Bottled-in-Bond
• Was it the right move to discontinue 6-Year BIB and relaunch with 7-Year at a higher price point?
• Do you think this product competes with the Woodford and Knob Creek price point?
• Is Heaven Hill competing against themselves?
• Why wouldn't Heaven Hill launch in Kentucky on day one?
• How do you best support retailers that elevate prices for hard to find bottles?

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