The Game with Alex Hormozi $100M Offers: E-commerce Edition | Ep 420
Aug 9, 2022
Discover how to craft irresistible offers in e-commerce! Learn the key variables that drive purchasing decisions and how to enhance perceived value. Explore techniques like scarcity, urgency, and bonuses, inspired by Amazon's success. Understand the importance of defining the customer's job to be done for increased sales. This engaging discussion provides actionable insights for boosting your e-commerce game!
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E-Commerce Value Equation
- Consider the dream outcome, perceived likelihood of achieving it, time delay, and effort/sacrifice.
- Optimize these variables to make your offer irresistible.
Levi's Styling Video
- Levi's increased perceived likelihood of achieving a "cool look" with their jean jacket by creating a video.
- The video demonstrated three different ways to style the jacket, boosting buyer confidence.
Scarcity and Urgency
- Use scarcity tactics like Amazon's "only X left in stock" to drive conversions.
- Implement urgency through limited-time offers and lightning deals to encourage immediate purchases.
