Retail Readiness 101 with Liza Amlani, retail expert and author of the brand new book The Whole Sale: Profitable Wholesale Strategies For Brands

Retail success isn't just about having a fantastic product—it's about understanding the business of selling. On this episode of The Voice of Retail, I welcome Liza Amlani, renowned retail strategist and co-author of The Whole Sale: Profitable Wholesale Strategies for Brands. Liza shares insider insights from her 20+ years in buying, merchandising, and retail consulting, helping brands navigate the complexities of wholesale expansion.

In a rapidly changing marketplace, many direct-to-consumer (DTC) brands struggle to break into wholesale partnerships, unsure how to negotiate terms, optimize product placement, or manage markdown strategies. Liza outlines the critical retail fundamentals that brands must master to thrive in major retail environments like Walmart, Target, and specialty stores.

During this insightful conversation, Michael and Liza discuss:

• The most common mistakes brands make when entering wholesale and how to avoid them.
• Why strong retail partnerships are the key to long-term success.
• How to negotiate product placement, pricing strategies, and markdown terms with major retailers.
• The role of merchandising strategy in maintaining shelf space and increasing sales.
• The wholesale vs. direct-to-consumer debate—why it's not just about margins, but about growth and exposure.

With firsthand experience as a buyer for iconic brands like Ralph Lauren, Holt Renfrew, and Club Monaco, Liza brings a wealth of knowledge on what it takes to get "retail ready." She explains how emerging brands can scale strategically, leverage retail insights, and position themselves for long-term profitability.

If you're a brand looking to expand into wholesale—or a retailer aiming to strengthen vendor relationships—this episode is packed with actionable advice to help you succeed in today's competitive retail landscape.

🔹 Get Liza Amlani's book The Wholesale on Amazon.ca and visit Retail Strategy Group for more insights.

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Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.