Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The Business Side of Search
Jul 27, 2024
Rand Fishkin, co-founder of SparkToro and a specialist in media and influencer insights, dives into how enterprise marketers can enhance their strategies. He discusses the importance of identifying key influencers to effectively target audiences. Rand also explores the emotional rollercoaster of seeking investment in startups versus larger firms, urging a focus on profitability instead of just valuations. Lastly, he emphasizes the need for integrity in business and the power of passion to drive success.
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