98: Millionaire Interview: Josh Elledge, Publicity Expert and Founder of SavingsAngel.com
Jan 1, 2016
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Publicity expert Josh Elledge shares tips on free PR and marketing strategies for entrepreneurs. He discusses leveraging relationships with media outlets, using Haro effectively, and building credibility through networking. Insights on maximizing media engagement and strategically positioning businesses for growth are also highlighted.
Utilizing public relations (PR) effectively can significantly impact business growth and success by building relationships with journalists and providing valuable content.
Networking with journalists and influencers plays a crucial role in gaining media exposure, by making personal connections, engaging with their content, and offering valuable insights.
Deep dives
The Importance of Using PR to Boost Your Business
Utilizing public relations (PR) effectively can significantly impact business growth and success. Building relationships with journalists and providing valuable content are key to gaining media coverage. By focusing on cultivating these connections and offering value without being overly promotional, entrepreneurs can establish themselves as thought leaders in their industries and attract more customers organically.
Strategies for Networking with Journalists and Influencers
Networking with journalists and influencers plays a crucial role in gaining media exposure. Making personal connections, engaging with their content, and offering valuable insights contribute to establishing mutually beneficial relationships. By maintaining a consistent and professional presence on platforms like Twitter and LinkedIn, entrepreneurs can increase their chances of being noticed and featured in media outlets.
Effective Utilization of Help a Reporter Out (HARO)
Help a Reporter Out (HARO) provides opportunities for entrepreneurs to respond to media requests, showcasing their expertise and gaining exposure. Responding early, providing relevant information, and making it easy for journalists contributes to successful media placements. Embedding credibility, such as showcasing previous media coverage, enhances chances of being featured and recognized.
The Impact of Personal Branding and Storytelling in Publicity
Personal branding and storytelling play crucial roles in attracting media attention and connecting with audiences. Entrepreneurs should focus on sharing their stories authentically and offering valuable insights to resonate with journalists and influencers. By focusing on long-term relationships, providing value, and promoting others' work, entrepreneurs can build credibility, establish themselves as industry experts, and increase their business's visibility.
Today’s guest on the podcast is Josh Elledge, who is truly a publicity ninja. Josh has a ton of awesome tips and tricks to share on marketing, free PR, and how to bring more customers to your business… without spending money on advertising!
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