EP288: How 'Intentional Authenticity' Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet
Jan 12, 2021
53:12
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Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy.
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